IAM WORLDWIDE Appoints the Filipino Girl Group "BINI" As Lifestyle Ambassadors | #BenchPaylaBlog

BINI members together with IAM Worldwide GM Joanna Mañego, President Allen Marvin Yu Eder, and VP Aika Lorraine Uy.

IAM Worldwide Corporation, a leading health and supplement marketing organization, just announced BINI as part of its brand ambassador roster for 2024/25.

BINI is an eight-member girl group that debuted on June 11, 2020, during the height of the pandemic. The "Nation's Girl Group" consists of young, modern Filipinas who want to share their musical talent and creative energy with the rest of the globe.

Lead vocalist Colet, hardworking leader Jhoanna, Gwen of Albay, Visual Aiah from Cebu, Lead Rapper Mikha, Main Dancer Sheena from Isabela, Lead Rapper Stacey, and Main Vocalist Maloi.

The members include major visual Aiah from Cebu, lead vocalist Colet, Albay's Gwen, industrious leader Jhoanna, main vocalist Maloi, lead rappers Mikha and Stacey, and Isabela's main dancer Sheena. 

Some of their hit songs include Salamin, Salamin, Pantropiko, Karera, Na Na Na, I Feel Good and Born To Win.

The group was signed as the face of IAM Worldwide’s Amazing Pure Organic Barley and its popular variant Choco Barley. 

“Before we signed them, the girls and their parents informed us that they are avid users of Amazing Pure Organic Barley and Choco Barley,” says Allen Marvin Eder, co-founder & President. “Immediate effects were felt on improving their health; taking barley daily gave them added energy and stamina to perform and be at their best. That’s why we are so happy to have the girls as part of the IAM Worldwide family.”

“Like what BINI stands for, IAM Worldwide has always encouraged the youth to be at their very best,” adds Aika Lorraine Uy, co-founder & Vice President. “And having great confidence, passion, and productivity is made better if one leads a healthy lifestyle.”

General Manager & co-founder Joanna Mañego chimes in: “As a certified BLOOM, I watched their concert and bought whatever merch was available. I introduced them to my partners, so we are all thrilled and ecstatic.” 

“These are exciting times for IAM Worldwide as we welcome the country’s best girl group! Here’s to Aiah, Colet, Gwen, Maloi, Stacey, Mikha, Sheena, and Jhoanna … cheers to good health and years of top-charting success!”

IAM Worldwide formally welcomed the girls on stage during their just-ended 7th Anniversary Event on October 20, 2024, at the MOA Arena.

Aiah from Cebu, lead vocalist Colet, Gwen of Albay, hardworking leader Jhoanna, main vocalist Maloi, lead rappers Mikha and Stacey, and main dancer Sheena from Isabela.

Members of the group instantly expressed their delight in joining IAM Worldwide.

“Salamat sa Amazing Barley at Choco Barley, nabibigyan kami ng extra energy,” says BINI Sheena. “Bukod sa masarap at refreshing, iwas sakit pa given our hectic schedules.”

BINI Gwen also told the crowd, “Nag-research pa talaga ako and nakita ko eto yung best brand of organic barley. I also bought it for my parents. I encourage every BLOOM to make this part of your daily regimen. Make sure you only get the original from IAM Worldwide.”

As for BINI Aiah, she testified how “Amazing Organic Barley is my favorite. I have been drinking it morning and evening. Pampalakas at pampaganda!”

BINI now joins Alden Richards, Marian Rivera, Heart Evangelista, Piolo Pascual, Small Laude, and others as admirers of IAM Worldwide's unique products.

Bini became the first Filipino pop act to participate in the annual KCON music festival in July, performing their latest single "Cherry on Top" at KCON LA 2024's pre-show event in Los Angeles.

Check out the “IAM BINI” campaign by following IAM Worldwide’s official social media accounts at @iamworldwidecorporation or visit their website at https://iam-worldwide.com/

Thanks for reading and see you in the next one!

-BENCH